On Page Optimization (SEO)

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SEO can be a powerful tool if used correctly. Implemented properly, Search Engine Optimization can improve your site’s visibility in search results, which will translate to a higher traffic volume and ultimately to more sales for your business. On Page SEO is the fundamental things. But this discipline can also be extremely confusing for the uninitiated, complex concepts, technical terms and implementation methods and lots and lots of information. Your company could greatly benefit from the implementation of SEO best practices but first you need to understand the concepts to the point where you could filter the good from the bad, be able to use and implement recommended tactics. This is what this course is for. Topics include: – Course Objectives – Course Structure – Intro to SEO – Audience and keywords – On-Page SEO (Technical & Non-Technical) – Advanced SEO concepts – Web Analytics – Bad SEO practices – SEO for a new website – Conclusion

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